@article{
  author = {Pouya , Alireza 	, ariannejad, Davood  , Bastam , Hadi 	, Hosseinzadeh, Ali },
  title = {Designing a dynamic model of brand equity with a focus on fake news and customer knowledge at Coca-Cola},
  journal = {Modiriat-e- farda},
  year = {2024},
  volume = {21},
  issue = {73},
  pages = {89-117},
  doi = {},
  url = {https://rimag.ir/fa/Article/39674}
}