TY  - JOUR
AU  - Pouya , Alireza 	
AU  - ariannejad, Davood  
AU  - Bastam , Hadi 	
AU  - Hosseinzadeh, Ali 
TI  - Designing a dynamic model of brand equity with a focus on fake news and customer knowledge at Coca-Cola
JO  - Modiriat-e- farda
VL  - 21
IS  - 73
SP  - 89
EP  - 117
PY  - 2024
DO  - 
ER  -