Zangouei, Farnoush, Kharazi Mohammadvandi Azar, Zahra, Salehi Sadaghiyani, Jamshid. Smartization of Iran's Tourism Industry: An emphasis on Social and Cultural Empowerment. Social Studies in Tourism. 2022;10(19):335-368. 10.52547/journalitor.36283.10.19.335