TY - JOUR AU - Najari Beydokhti, Jamshid AU - Behboodi, Omid TI - Investigating the Effect of Staff Self-Leadership on Internal Branding and Role Identity in Hotel Industry: A Case Study of 5-Star Hotels in (Mashhad) JO - Social Studies in Tourism VL - 11 IS - 23 SP - 257 EP - 284 PY - 2023 DO - 10.61186/journalitor.36248.11.23.257 ER -