@article{ author = {Najari Beydokhti, Jamshid, Behboodi, Omid}, title = {Investigating the Effect of Staff Self-Leadership on Internal Branding and Role Identity in Hotel Industry: A Case Study of 5-Star Hotels in (Mashhad)}, journal = { Social Studies in Tourism}, year = {2023}, volume = {11}, number = {23}, pages = {257-284}, doi = {10.61186/journalitor.36248.11.23.257} }