TY - JOUR AU - Ahghaghi, Hamid Reza AU - Ghasemi Namaghi, Mohammad AU - Hosseinzadeh, Ali TI - Investigating the Factors Affecting Customer Loyalty with a Focus on Brand Personality (Case Study: Bank Mellat Isfahan Branches) JO - Quarterly Ethical Research (Association for Islamic Thought) VL - 12 IS - 2 SP - 37 EP - 60 PY - 2021 DO - ER -