@article{
  author = {Ahghaghi, Hamid Reza , Ghasemi Namaghi, Mohammad,  Hosseinzadeh, Ali },
  title = { Investigating the Factors Affecting Customer Loyalty with a Focus on Brand Personality  (Case Study: Bank Mellat Isfahan Branches)},
  journal = {Quarterly Ethical Research (Association for Islamic Thought)},
  year = {2021},
  volume = {12},
  number = {2},
  pages = {37-60},
  doi = {}
}