TY  - JOUR
AU  - Tosifyan, Masoud
AU  - Ramezani, Ali
TI  - Investigating the Effect of Brand Marketing on Brand Equity and Consumer Behavior (Case Study: Iranian Consumers of Brands in Social Media)
JO  -  Roshd -e- Fanavari
VL  - 14
IS  - 54
SP  - 55
EP  - 62
PY  - 2018
DO  - 10.7508/roshdefanavari.2018.14.007
ER  -