The Development of a Hybrid Error Feedback Model for Sales Forecasting
محورهای موضوعی : Data MiningMehdi Farrokhbakht Foumani 1 , Sajad Moazami Goudarzi 2
1 - Islamic Azad University, Fouman and Shaft Branch
2 - Islamic Azad University, Tehran North Branch
کلید واژه: Data mining, Machine learning theory, Supervised learning, Sales forecasting.,
چکیده مقاله :
Sales forecasting is one of the significant issues in the industrial and service sector which can lead to facilitated management decisions and reduce the lost values in case of being dealt with properly. Also sales forecasting is one of the complicated problems in analyzing time series and data mining due to the number of intervening parameters. Various models were presented on this issue and each one found acceptable results. However, developing the methods in this study is still considered by researchers. In this regard, the present study provided a hybrid model with error feedback for sales forecasting. In this study, forecasting was conducted using a supervised learning method. Then, the remaining values (model error) were specified and the error values were forecasted using another learning method. Finally, two trained models were combined together and consecutively used for sales forecasting. In other words, first the forecasting was conducted and then the error rate was determined by the second model. The total forecasting and model error indicated the final forecasting. The computational results obtained from numerical experiments indicated the superiority of the proposed hybrid method performance over the common models in the available literature and reduced the indicators related to forecasting error.
Sales forecasting is one of the significant issues in the industrial and service sector which can lead to facilitated management decisions and reduce the lost values in case of being dealt with properly. Also sales forecasting is one of the complicated problems in analyzing time series and data mining due to the number of intervening parameters. Various models were presented on this issue and each one found acceptable results. However, developing the methods in this study is still considered by researchers. In this regard, the present study provided a hybrid model with error feedback for sales forecasting. In this study, forecasting was conducted using a supervised learning method. Then, the remaining values (model error) were specified and the error values were forecasted using another learning method. Finally, two trained models were combined together and consecutively used for sales forecasting. In other words, first the forecasting was conducted and then the error rate was determined by the second model. The total forecasting and model error indicated the final forecasting. The computational results obtained from numerical experiments indicated the superiority of the proposed hybrid method performance over the common models in the available literature and reduced the indicators related to forecasting error.
[1] B. Sohrabi, I. RaeesiVanani, N. Nikaein and S. Kakavand, "A predictive analytics of physiciansprescription and pharmacies sales correlation using data mining", International Journal of Pharmaceutical and Healthcare Marketing, vol.13, No.3, pp. 346-363, 2019.
[2] Y. Kaneko and K. Yada, "A Deep Learning Approach for the Prediction of Retail Store Sales", In Data Mining Workshops (ICDMW), 2016 IEEE 16th International Conference, 2016, December, pp. 531-537.
[3] M. Bohanec, M.K. Borštnar and M. Robnik-Šikonja, "Explaining machine learning models in sales predictions", Expert Systems with Applications, vol. 71, pp. 416-428, 2017.
[4] S. Thomassey, "Sales forecasts in clothing industry: The key success factor of the supply chain management", International Journal of Production Economics, Vol. 128, No. 2, pp. 470-483, 2010.
[5] A. Demiriz, "Demand Forecasting based on Pairwise Item Associations",Procedia Computer Science, vol. 36, pp. 261-268, 2014.
[6] S. Thomassey,"Sales forecasting in apparel and fashion industry: A review”, Intelligent fashion forecasting systems: Models and applications,Springer, Berlin, Heidelberg, pp. 9-27, 2014.
[7] B. Sohrabi, I. RaeesiVanani, A. Gooyavar and N. Naderi, " Predicting the Readmission of Heart Failure Patients through Data Analytics ", Journal of Information & Knowledge Management, Vol.18, No.1, pp.1950012-1, 1950012-20, 2019.
[8] N. Liu, S. Ren, T.M. Chio, C.L.Hui,andS.F.Ng,"Sales forecasting for fashion retailing service industry: a review", Mathematical Problems in Engineering, Vol.20, No. 2, pp. 22-29, 2013.
[9] Z.L. Sun, T.M. Choi, K.F. Au, and Y. Yu,"Sales forecasting using extreme learning machine with applications in fashion retailing", Decision Support Systems, Vol.46, No. 1, pp. 411-419, 2008.
[10] Q.Y.Zhu, A.K.Qin, P.N.Suganthan, and G.B.Huang, "Evolutionary extreme learning machine", Pattern recognition, Vol.38, No. 10, pp.1759-1763, 2005.
[11] W. K. Wong, and Z. X. Guo,"A hybrid intelligent model for medium-term sales forecasting in fashion retail supply chains using extreme learning machine and harmony search algorithm", International Journal of Production Economics, Vol.128, No. 2, pp.614-624, 2010.
[12] X. Yu, Z. Qi, and Y. Zhao,"Support vector regression for newspaper/magazine sales forecasting", Procedia Computer Science,vol. 17, pp. 1055-1062, 2013.
[13] G. Di Pillo, V.Latorre, S. Lucidi, and E. Procacci,"An application of support vector machines to sales forecasting under promotions", 4OR, Vol.14, No. 3, pp. 309-325, 2016.
[14] E. Aramaki, S. Maskawa, and M. Morita,"Twitter catches the flu: detecting influenza epidemics using Twitter", In Proceedings of the conference on empirical methods in natural language processing, Association for Computational Linguistics, N. Eight Street, Stroudsburg, PA, 18360 United States, 2011, pp. 1568-1576.
[15] S. Asur and B.A. Huberman,"Predicting the future with social media", In 2010 IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology (WI-IAT), 2010, IEEE, Toronto, Canada,Vol.1, pp. 492-499.
[16] J. Bollen, H. Mao, and X. Zeng,"Twitter mood predicts the stock market", Journal of computational science, Vol. 2, No. 2, pp. 1-8, 2011.
[17] H. Choi, and H. Varian,"Predicting the present with Google Trends", Economic Record, Vol.88, No. S1, pp.2-9, 2012.
[18] V. Dhar, and E.A. Chang,"Does chatter matter? The impact of user-generated content on music sales", Journal of Interactive Marketing, Vol.23, No. 4, pp.300-307, 2009.
[19] D. L. Donoho,"High-dimensional data analysis: The curses and blessings of dimensionality", AMS math challenges lecture, pp. 1-32, 2000.
[20] G. H. John, R. Kohavi, and k. Pfleger,"Irrelevant features and the subset selection problem", In Machine Learning Proceedings, Proceedings of the Eleventh International Conference,1994,Elsevier, Rutgers University, New Brunswick, NJ, pp. 121-129.
[21] R. Meiri, and J. Zahavi,"Using simulated annealing to optimize the feature selection problem in marketing applications", European Journal of Operational Research, Vol.171. No. 3, pp.842-858, 2006.
[22] V. Kumar, and R.P. Leone,"Measuring the effect of retail store promotions on brand and store substitution", Journal of Marketing Research, Vol.25, No. 2, pp. 178-185,1988.
[23] R.G. Walters,"Assessing the impact of retail price promotions on product substitution, complementary purchase, andinterstore sales displacement", The Journal of Marketing, Vol.55, No. 2, pp. 17-28, 1991.
[24] H.J. Heerde, S. Gupta, and D.R. Wittink,"Is 75% of the sales promotion bump due to brand switching? No, only 33% is", Journal of Marketing Research, Vol.40, No. 4, pp.481–491, 2003.
[25] S. Ma, R. Fildes, and T. Huang. "Demand forecasting with high dimensional data: The case of SKU retail sales forecasting with intra-and inter-category promotional information", European Journal of Operational Research, Vol.249, No. 1, pp.245-2572, 2016.
[26] K. Ord, and R. Fildes,Principles of business forecasting, Mason, 1sted, OH: South Western Cengage Learning, 2013.
[27] Ö. GürAli, S. Sayın, T. Van Woensel, and J. Fransoo,"SKU demand forecasting in the presence of promotions", Expert Systems with Applications, Vol.36, No. 10, pp.12340-12348, 2009.
[28] P. Baecke, S. De Baets, and K. Vanderheyden,"Investigating the added value of integrating human judgement into statistical demand forecasting systems", International Journal of Production Economics, Vol.191, pp.85-96, 2017.
[29] C. Li, and A. Lim,"greedy aggregation–decomposition method for intermittent demand forecasting in fashion retailing", European Journal of Operational Research, Vol.269, No. 3, pp.860-869, 2018.
[30] N. Kourentzes, and F. Petropoulos,"Forecasting with multivariate temporal aggregation: The case of promotional modelling", International Journal of Production Economics, Vol.181, part A,pp.145-153, 2016.
[31] M.Z. Babai, Y. Dallery, S. Boubaker, andR.Kalai,"A new method to forecast intermittent demand in the presence of inventory obsolescence", International Journal of Production Economics, Vol.209, pp.30-41, 2019.
[32] L. F. Simmons,"Time-series decomposition using the sinusoidal model", International Journal of Forecasting, Vol. 6, No. 4, pp. 485-495, 1990.
[33] L.I. Zheng-Feng, X.U. Guang-Jin, W.A. Jia-Jun, D.U. Guo-Rong, C.A. Wen-Sheng and SH. Xue-Guang, "Outlier Detection for Multivariate Calibration in Near Infrared Spectroscopic Analysis by Model Diagnostics",Chinese Journal of Analytical Chemistry, vol.44, No.2, pp.305-309, 2016 Feb.